When you are planning what
your vision and strategy is for a bid, it can often be helpful to come up with
a number of win themes. Depending on the
size of the bid I would suggest three or five.
The point of the win themes is to essentially hang the bid on them –
these are the features that really make your bid stand out.
Where possible, mention
these win themes in one way or another in every question you answer. I understand this isn’t necessarily possible
when talking about things such as HR and IM&T, but even if it you can fit
in a small reference to a win theme it would be helpful.
Win themes can be as broad
or specific as you like, as long as you can talk about them for long enough in
the bid! Example win themes could be:
·
Accessibility
of your service
·
Quality
/ uniqueness of training you offer
·
Experience
in the service, or a specific element of the service
·
Innovation,
or a particular innovation
·
Cost
savings
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